What are the dates, times and location of the event?
The event is taking place on February 22 to February 25 on Main Street, Newmarket. The event is closed to cars so guests can roam freely from Water Street north to Park Street. Event hours:
- Thursday, February 22: 5 p.m. to 11 p.m.
- Friday, February 23: 12 p.m. to 11 p.m.
- Saturday, February 24: 12 p.m. to 11 p.m.
- Sunday, February 25: 12 p.m. to 5 p.m.
What's happening Thursday night?
Join us on Thursday, February 22 at 7:30 p.m. for the opening remarks at the custom Ice Bar where Mayor Taylor will officially open the weekend long event. Come out and raise a glass to celebrate winter in style on Main Street Newmarket.
Where can I park?
Parking is available at Riverwalk Commons and surrounding areas as per parking by-laws and winter parking by-laws. If you plan on having alcoholic beverages, you are strongly advised to not to drive.
What roads will be closed in the area & when?
Main Street from Water Street to Park Avenue will be closed from 10 p.m. WEDNESDAY, FEBRUARY 21 to 7 a.m. on MONDAY, FEBRUARY 26. Lorne Avenue, Prospect Street, Water Street and Queen Street are all open as per usual traffic access. Parking spaces along Main Street will be closed from Water Street to Park Avenue. Any remaining vehicles may be towed.
Where can I go if I've lost something or found something?
The Town Booth, located at Timothy & Main will have Town of Newmarket Staff on site during all event operational hours to assist you with event information, general inquiries, lost & found and First Aid. We also have York Regional Police on site, as well as Paramedics in case of any emergencies. When in doubt, find a Town of Newmarket staff person and let them know your concern.
How can I find or identify a Town of Newmarket Staff person?
Every staff member will be wearing a blue Town of Newmarket jacket and will also have a plastic badge with yellow stripes with STAFF on the badge. All staff will have radio access to one another, as well as police and paramedics. The Town Booth (Event Central) will always be manned with two Town staff to assist at all times during the event.
Where can I find washrooms?
The washrooms at both Old Town Hall at 460 Botsford Street, on the West side of Main, as well as at the Community Centre & Lions Hall at Riverwalk Commons (200 Doug Duncan Drive) will be open for public use. Please only use the facilities inside at restaurants and stores if you are a patron to minimize the amount of traffic in the stores for bathroom purposes only.
Is this event suitable for children?
This event has been intentionally designed as an adult-oriented, outdoor apres-ski lounge experience on Main Street. The street is fully licensed, allowing attendees to leisurely stroll with a beverage in hand while indulging in the specially curated shops and dining options for the weekend. Main Street will be adorned with propane firepits, heated igloos, an array of food and drink choices, and in-store pop-ups, creating a tailored environment for adults to gather, dine, sip, shop, and relish the winter weekend ambiance. The programming includes photobooths, ice carving shows, and roaming performers, with a deliberate emphasis on cultivating a lounge vibe rather than catering specifically to children. While children are welcome, the event is primarily crafted with adults in mind.
What is the Choose Local program?
The 'Choose Local' campaign is crafted with small businesses at heart. For details about the Shop to Win! Choose Local contests, prizes and how to participate visit https://espacehello.ca/newmarket.
Where is the Choose Local booth and what are the hours?
The Choose Local booth is located at Timothy & Main – you can't miss the giant, red Choose Local sign on site.
The booth is open the following dates & times
- February 22 from 5p.m. to 9 p.m.
- February 23 & 24 from 12 p.m. to 9 p.m.
- February 24 from 12 p.m. to 5 p.m.
What entertainment is available at this event and when?
Entertainment and times of specific shows can be found here on this webpage above this table.
Can I bring my own food to roast at the Marshmallow Zones?
No, unfortunately we cannot permit outside food to be roasted at the event's Marshmallow Zones. A Town of Newmarket Staff will be on site at the Zone to assist with proper food handling and preparation to make the most of your experience. We do the prep, provide the marshmallows and skewers – and you can take over and roast your marshmallow over the cooking grade fuel to your liking.
